2020 Bra Franchise Relaunch | Adidas Training
2020 marked the re-launch of the Adidas women’s bra franchise. Low, medium, high impact, as well as inclusive size bras needed to be introduced and re-imagined. Rooted in vertical and versatile female athlete insights, I managed the creation process of all franchise base models, defining materials, design markers and performance benefits for the range. Additionally, I partnered with our pattern team to introduce Adidas’s first ever inclusive size bras.
Ultimate Bra + Ultimate Bra Inclusive Size - High Impact
Low-profile molded spacer cups for encapsulation and coverage
Bonded stabilizers enhance support
High neck for extra coverage
CF zip entry for easy on/off
Bonded and merrow stitched seams reduce chafing
Soft, stabilized and adjustable straps
Powermesh back for extra ventilation
Inclusive size bra built with specific insights
Stronger For It - High Impact
Soft, stabilized straps
Soft, supportive and hidden hem elastic
Soft molded pads for encapsulation and coverage
Cup and band sizing
Merrow stitched seams reduce chafing
Don’t Rest Bra - Medium Impact
Soft, stabilized straps
Powermesh back for extra ventilation
Pullover compression fit with optional removable pads
Soft, low profile binding
Graduated hem elastic for tuned support
All Me Bra - Low Impact
Soft and supportive underband elastic
Powermesh back for extra ventilation
Soft V-neckline
Pullover compression fit with optional removable pads
Soft, adjustable straps for customizable fit